The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Title in this Set : The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Condition : BRAND NEWFormat : Paperback ISBN : 9780349113463 Description : In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change... About the Author : Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.