Blue Ocean Shift, The Magnetic Personality 2 Books Collection Set

Titles in this Set: Blue Ocean Shift; The Magnetic Personality. This BRAND NEW paperback collection brings together two complementary guides for curious minds: a business strategy classic and a powerful personal-development primer. Perfect for professionals building growth-minded teams, parents and teachers seeking practical communication tools, or any book lover who enjoys a thoughtful, actionable read. This gift set blends market-shaping insight with magnetic people skills, making it a standout book collection for your home library or classroom shelf. Blue Ocean Shift Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire peoples confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining insights from human psychology with practical, market-creating tools and real-world guidance, this paperback edition delivers the definitive guide to shifting yourself, your team, or your organization to new heights of confidence, market creation, and growth. It also emphasizes the value of non-disruptive creation as a key path to breakthrough results. Learn strategies to transition from crowded markets to uncontested spaces Blend psychological insights with practical, actionable tools Step-by-step guidance for individuals and teams Excellent for leaders, managers, and strategy-minded readers Format: PaperbackISBN: 9787190245251 The Magnetic Personality Why do some people just draw you in? Its not luck—its a learnable skill. The Magnetic Personality is your step-by-step guide to mastering it. Whether you struggle with awkward silences, want to be more persuasive in meetings, or simply wish to leave a lasting impression, this book reveals the habits and techniques of naturally magnetic people—and how you can apply them, too. It offers proven strategies to help you build real, lastin